Wellesley dentist spreading smiles with ‘Back to the Future’ car – Boston News, Weather, Sports
2024-10-18
Unleashing the Power of Nostalgia: Wellesley Dentist Transforms DeLorean into a Time-Traveling Marvel
In a captivating blend of nostalgia and innovation, a Wellesley-based dentist has taken the iconic DeLorean from the beloved "Back to the Future" franchise and transformed it into a one-of-a-kind marketing tool that is delighting customers of all ages. What started as a lighthearted joke has evolved into a brilliant strategy that is capturing the hearts and imaginations of the community.
Turning Back the Clock: Wellesley Dentist's Ingenious Marketing Ploy
Embracing the '80s Zeitgeist
Dr. Jason Tubo, the mastermind behind this unique endeavor, recognized the enduring appeal of the DeLorean and its association with the beloved "Back to the Future" trilogy. As an "80s kid" himself, Tubo understood the powerful draw of nostalgia and the ability of this iconic vehicle to evoke a sense of wonder and excitement in people of all ages. By transforming his dental practice's DeLorean into a replica of the time-traveling machine from the films, Tubo has tapped into a deep-seated cultural fascination that transcends generations.
A Smile-Inducing Marketing Strategy
What began as a lighthearted joke has blossomed into a brilliant marketing strategy for Fixt Dental. Tubo's decision to customize the DeLorean has proven to be a stroke of genius, as the vehicle has become a magnet for attention and a source of joy for customers. From young children to nostalgic adults, the sight of the iconic car elicits a universal reaction of delight and wonder, creating a memorable and engaging experience for all who encounter it.
Capturing the Imagination of the Community
The impact of Tubo's DeLorean project extends far beyond the walls of his dental practice. The vehicle has become a local sensation, drawing crowds of onlookers eager to snap photos and bask in the glow of this time-traveling marvel. The dentist's commitment to preserving the car's authenticity, complete with a classic time control panel and a Flux Capacitor, has only added to the allure, transporting visitors back to the era of their youth and sparking a sense of shared nostalgia.
Expanding the Retro-Inspired Fleet
Tubo's innovative approach to marketing doesn't stop with the DeLorean. The dentist is also in the process of building a separate mobile dental lab that will be modeled after the iconic van from the hit 1980s television series "The A-Team." This additional retro-inspired addition to Fixt Dental's fleet promises to further captivate the community and solidify the practice's reputation as a hub of nostalgic charm and cutting-edge dental care.
Delighting Customers with Timeless Charm
The success of Tubo's DeLorean project is evident in the reactions of his customers. From the moment they lay eyes on the iconic vehicle, a sense of joy and wonder washes over them, transporting them back to a simpler time. Jenny Tubo, the dentist's wife, has witnessed firsthand the delight that the DeLorean brings to people, noting that "just everybody from all over that comes and they're so excited about it."
A Timeless Tribute to the Past
By embracing the power of nostalgia and the enduring appeal of the DeLorean, Dr. Jason Tubo has not only found a unique way to market his dental practice but has also created a lasting tribute to the beloved "Back to the Future" franchise. This innovative approach has not only captured the attention of the local community but has also sparked a sense of wonder and excitement that transcends generations, reminding us all of the timeless magic of the past.